Promo Posters & Displays Pg. 1
Promo posters & displays are an exciting part of the hobby that can tap into a collector’s strong emotional ties to their favorite records of the past. If you’re in love with Miles Davis’ Kind of Blue, The Beatles’ Sgt. Pepper album or just R&B legend Wynonie Harris in general, what’s cooler than having an original advertising poster for the product? They were produced in tiny quantities, never sold to the public, almost nobody saved them so they’re rare as hen’s teeth (from the 1960s on back), and they make great conversation pieces framed on your wall.
As explained in our Goldmine magazine poster story found elsewhere on this site, the majority of promo posters & displays were made to promote a specific new record release, usually an album but sometimes a single. Once a record was ready to go, the label’s marketing department would design point-of-purchase (POP) materials for retail outlets - which the hobby has always called promo posters and displays. Now, decades later, I’ll pay top dollar for vintage record-company promo posters and displays of this nature.
